Here Are All of the Best Black Friday OLED TV Deals From LG, Samsung, and Sony

LG S40T 2.1ch Soundbar and Subwoofer Bundle

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More LG Evo C5 4K OLED TV Deals

The eBay store Buydig is an authorized LG reseller with over 600,00 reviews and a 99.4% rating. These TVs are marketed as brand new in unopened, original packaging with free shipping.

65″ LG Evo C5 4K OLED Smart TV

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Samsung S90F 4K QD-OLED TV Deals for Black Friday

The S90F is the current generation (2025) model in Samsung’s S90 OLED TV lineup. Compared to LG’s TVs, the Samsung S90F would be comparable to the LG Evo C5. It’s equipped with a quantum dot OLED panel, which is only found in Samsung’s higher end TVs. QD OLED TVs are brighter and have a wider color gamut than traditional W-OLED TVs.

77″ Samsung S90F 4K QD-OLED Smart TV

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Sony Bravia XR8B 4K OLED TV Deals for Black Friday

Are you a staunch Sony loyalist? I can’t blame you. After all, they are the company behind the PlayStation 5 console, so it stands to reason Sony TVs would make a great complement to the console (and it’s true). The Sony Bravia XR8B is a 2025 release that replaces last year’s XR8. It uses a W-OLED panel so image quality is comparable to Samsung’s S85F and LG’s B5 OLED TV models. The Bravia 8 supports HDR10, HLG, Dolby Vision video formats and Dolby Atmos and DTS audio.

Samsung S90D 4K QD-OLED TV Deals for Black Friday

Woot! is offering the 77″ Samsung S90D 4K OLED Smart TV for $1,497.99 and the 65″ model for $1,079.99. Woot! is owned by Amazon, so Amazon Prime members get free shipping on this order. If you’re not a Prime member, don’t fret, because shipping only costs $6. These are brand-new units with a full one-year Samsung warranty. The Samsung S90D is last year’s model, which isn’t much different from this year’s S90F model. Like the S90F, the S90D is equipped with Samsung’s superior quantum dot (QD) OLED panel with a native 144Hz refresh rate.

65″ Samsung S90D 4K OLED Smart TV

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If You’re Looking for a High-end TV, Go With OLED

Compared to any other type of TV, OLED TVs boast superior image quality thanks to their near-infinite black levels, near-infinite contrast ratio, and near-instantaneous response times. This is easily the best type of TV for streaming 4K HDR content in its intended glory. OLED TVs have also been our favorite TVs for console gaming because nearly all of them feature a native 120Hz refresh rate and HDMI 2.1 inputs for running PlayStation 5 games in 4K at up to 120fps.

Size Matters, Get the Biggest TV You Can Afford

This year, shoppers are trending towards bigger TVs. Everyone who’s purchased a 55″ TV in the past is probably now looking to upgrade to a 65″ TV, and even 77″ TVs are becoming increasingly more common. Manufacturers are aware of this trend and I expect the biggest price drops to happen in the 60″ to 77″ size range.

If you’re looking to upgrade, my advice is to get the biggest TV that can still fit in your intended space and is within your budget. One of the main reasons why people choose to upgrade is to get a bigger TV, and a larger TV will be more future-proof down the road. TV technology moves at a relatively slow pace and chances are if you’re happy with the image quality of your TV right now, you’ll probably also be fine with it for the long haul. But size is a different matter.

Gamers Should Look for TVs With These Features

If you have a current generation console like a PlayStation 5 or Xbox Series X, you’ll want to make sure that your new TV has both a native 120Hz refresh rate and HDMI 2.1 inputs. These are necessary to run games in 4K at up to 120fps. Even in 2025, there are quite a few budget TVs that don’t have these features, so make sure you do your due research. If you’re a gamer, it is definitely worth it to splurge a little more on a TV that can run your games to their fullest potential.

Despite being a current generation console, the Nintendo Switch 2 has lax TV requirements compared to the PS5 or Xbox Series X. When the Switch is connected to its dock and a television, it is only capable of outputting a 4K resolution signal at up to 60 frames per second. It can go up to 120fps if the resolution drops to 1080p, but the data rate required for both these options is pretty much the same, and you would much rather play any game in 4K.

Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn’t hunting for deals for other people at work, he’s hunting for deals for himself during his free time.

the best deals I’ve found so far expect to see the lowest prices of the year during Black Friday. That means brand-name OLED TVs from LG, Samsung, and Sony will probably drop to as low as $1,199.99 (or less) for a 65″ model and $1,799.99 (or less) for a 77″ model. Higher end models with advanced features like LG’s Evo or Samsung’s quantum dot technology will very likely be heavily discounted as well.

Electronics Express via eBay is offering incredible prices on the 2025 LG Evo C5 4K OLED Smart TVs. The 77″ model is marked down to $1,597.59 after 20% off code “CYBERWEEK20“. The 65″ model is down to $1,117.56 with same code. 42″, 48″, and 55″ sizes are on sale as well. Electronics Express is an authorized LG reseller with over 200,00 reviews on eBay and a 99.4% positive feedback rating. LG is currently the most selling OLED TVs in the global market and for very good reason.

Note that Electronic Express often expires its eBay listings quickly, possibly due to low inventory, so these deals might end well before Black Friday, which lands on November 28.

For Samsung loyalists, there is an extremely similar deal on the Samsung S90F OLED TV.

Black Friday LG Evo C5 4K OLED TV Deals

Apply 20% off coupon code “CYBERWEEK20”

65″ LG Evo C5 4K OLED Smart TV

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LG’s OLED TVs have been our favorite TVs for console gaming for three years running thanks to their outstanding image quality, low input lag, and high refresh rate. The 2025 C5 uses LG’s proprietary Evo panel, which is significantly brighter and offers a wider color gamut than traditional W-OLED TVs. Aside from higher production costs, there’s no downside to this technology; the C5 boasts the near-infinite black levels, near-infinite contrast ratio, and near-instantaneous response times you’d expect from any OLED TV This is easily the best TV for streaming 4K HDR content in its intended glory.

The LG C5 has the necessary gaming features as well, including a native 120Hz panel that can be pushed to as high as 144Hz, HDMI 2.1 inputs for running PS5 games in 4K at up to 120fps, variable refresh rate (VRR) and auto low latency mode (ALLM). The C5 is also lightweight for its size because the rear cabinet housing is made of a composite fiber; for example, this 65″ model weighs only 36 pounds without the stand, making it much easier to wall mount.

Here’s an alternative deal on the 77″ model from LG Store

It’s $1,999.99 with a free $200 soundbar and bonus $200 gift card

LG S40T 2.1ch Soundbar and Subwoofer Bundle

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One of the best Black Friday deals on a current generation LG OLED TV bundle is back in stock again. Right now you can order a massive 77″ LG Evo C5 4K OLED Smart TV for $1,999.99 with free delivery, which also includes your choice of free stand setup or free wall mounting. LG is also offering a free LG S40T 2.1ch soundbar when you add it to the same order. But that’s not all, read on below for one more huge perk.

For Black Friday, LG is incentivizing this purchase even further. Purchase this TV (77″ LG Evo C5) between before December 7 and you can receive an extra $200 virtual gift card (prepaid Mastercard) simply for writing a review. You’ll receive this gift card by December 27. Details here.

Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn’t hunting for deals for other people at work, he’s hunting for deals for himself during his free time.